Let's do it!

Throughout the different missions, you have learnt about the world of business and the crucial role companies play in society, as they support communities and promote social and economic development. Now it is time to use it all together for your final mission. You are going to create a promotional video to advertise a service that your company offers to your community.

In the fast-paced world of digital marketing it is essential for new businesses and brands to connect with their audience. Instagram reels seems to be a transformative tool which allow businesses to market their products creatively. You will probably know how to make them, but to create your business Instagram reels you will have to take into account some aspects.

Again, you will work with the same teammates.

To make your Instagram reels, you can use any of the following resources:

Hand of a man using Instagram — Unknown author. *Untitled* (CC0)

Check the structure of your promotional presentation

Your reel should include all the information about your new business. Don't forget that you should also include subtitles in your video to make it accessible to everyone. To do this, in the following tutorial you can learn how to add captions easily.

Assessment

Find here the “Rubric to assess an Instagram reel” that will help you do a great job! (Download editable file/Download pdf file).

Organising and sharing

Now that you have finished your video, it is essential that you share your creation with your classmates, with the other members of your school and, what’s more, with the rest of your city or town.

Your teacher will create a Flip in which you will share your videos. You will have a lesson to watch all your creations and give feedback to your classmates taking into account the rubric.

Finally, your school will choose the best promotional video to upload on the web page to help new students like you to get to know your town.

Learning diary

This is the last mission to reflect on in your portfolio. Remember it helps you reflect on what you are learning and, most important, what the best way for learning is.

You will create a new section entitled "Instagram reels”. You will update it with your work and reflect on your learning using the following questions:

What did I do?
When did I do it?
How did I work, individually, in pairs or in groups?
How did I feel working in that way?
How well/badly did it go?
What did I learn with this task?
How will I use it in the future?
What do I have to improve?
What strategies will I use in the future to improve it?

Remember to update the glossary and grammar section with the new words and grammar structures you have learnt.

The "Rubric to assess a portfolio" (note) will help you design your learning diary (Download editable file/Download pdf file).

Do not forget it would be great if you shared these feelings and thoughts with your classmates. You will have 10 or 15 minutes to complete this part.

If you are working on a printed portfolio, the aspect "USE OF DIGITAL TOOL" does not apply.

It is very important for you to reflect and think about the evolution of your project:

What you have learnt throughout the project.
What the most difficult aspects have been.
Value how you have worked as a group and try to solve the problems you have had.
Please try and clarify everything you did not understand.