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Design your business online identity

Let's support local businesses!

Supporting local businesses is becoming more and more essential in today’s global economy. In this mission 1, you will be able to think about which local businesses are demanded in your town, to create your own and to design its Instagram account.

You will work on your reading, listening, writing and speaking skills.

At the end of this mission, you will have:

  • reflected on the topic of local businesses;
  • learnt vocabulary related to the topic of personal online information;
  • made your own business plan;
  • identified the elements of a successful Instagram profile;
  • created the Instagram profile of your business.
Shop assistant in a kiosk
Mohamed Hassan. Untitled (CC0)

LET’S TALK! Discuss with your classmates.

  • How do local businesses make a positive impact on our community?
  • What can teenagers do to actively show their support for local businesses?
  • Can you share examples of local businesses in your area that you like? Say why.
  • How do local businesses contribute to the unique vibe and culture of our community?
  • What strategies do you think local businesses can use to build strong connections with their customers?

Insta identity

2

Look for some Instagram profiles of local businesses you know and identify their main elements. Make a list. Analyse if there are some aspects you think they could improve. Discuss in groups of three.

Then, let’s work on the vocabulary of personal information on Instagram with this interactive game. Find the words of the definitions in the word search.

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Create your business plan!

Before creating your business Instagram profile, you need to decide what type of business is needed in your town or city and organise its business plan. 

Have a look at these business ideas and discuss with your group mates if there is any of this (or another one you can think of) that will be useful in your hometown.

What is a business plan? A business plan is a document that outlines the goals, strategies, and operational details of a business idea. It's a structured roadmap that helps entrepreneurs think through and plan every aspect of their business, from what the business will do, to how it will be funded, marketed, and operated. 

Complete the parts of the business plan with the help of their definitions.

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Once you know what the parts of a business plan are, you can have a look at this example. Now, you are ready to create your own one in your groups. Use this template. 

When describing things in general, you have to use the present simple tense. This tense is used to talk about present facts and repeated or regular actions. Check out the 'Perfect English Grammar'-Present Simple website to find out more. This will help you understand how to use it to give information about your company, as well as its philosophy and characteristics. 

Remember your business must provide a solution to your neighbours’ needs. Use the tool Miro with visual thinking techniques to create a diagram with your business plan. 

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Let's create your Instagram profile!

Paying attention to your business plan, it is the moment for you to create your Instagram business account. With that aim, you will watch a video with some tips and you will have a look at an example to analyse the different parts of the perfect Instagram biography. 

In order to learn the best tips to create a successful business account, click on the video and choose the correct answer.

com/watch?v=2H99YUL-VRk

Stewart Gauld. How to Create an Instagram Business Account (Licencia estándar de YouTube)

These other webpages will also be useful for you to make the most of your social networking site: Instagram Marketing Strategy 2020, 10 Elements of a Successful Social Media Profile, and 10 Ways to Optimize your Social Media Profiles.

Have a look at this example and identify the main aspects that make the perfect Instagram biography. Decide if these are the same you had noted down when analysing local businesses' profiles in your town. Then, think about your company and brainstorm what information you will include on each of the parts of the social network.

Now, it’s your turn! Work in groups of three to set up your Instagram business account. Make sure you include all the necessary elements that you have learnt and don’t forget the tips you have just been given.

Finally, share your finished social networks with your group, follow your partners' business accounts, provide feedback, offer suggestions and decide what the best business Instagram profile in the class is!

The “Checklist for an Instagram profile” will help you do your best and choose the perfect biography (Download editable file/Download pdf file).

Video frontpage with the image of the youtube and the title

Learning diary

It's time to continue with the portfolio you started in the previous mission. Remember it helps you reflect on what you are learning and, most important, what the best way for learning is. 

You will create a new section entitled "Design your business online identity”. You will update it with your work and reflect on your learning using the following questions:

  • What did I do?
  • When did I do it?
  • How did I work, individually, in pairs or in groups?
  • How did I feel working in that way?
  • How well/badly did it go?
  • What did I learn with this task?
  • How will I use it in the future?
  • What do I have to improve?
  • What strategies will I use in the future to improve it?

Remember to update the glossary and grammar section with the new words and grammar structures you have learnt. 

The "Rubric to assess a portfolio" (note) will help you design your learning diary (Download editable file/Download pdf file). 

Do not forget it would be great if you shared these feelings and thoughts with your classmates. You will have 10 or 15 minutes to complete this part.

If you are working on a printed portfolio, the aspect "USE OF DIGITAL TOOL" does not apply.

Creado con eXeLearning (Ventana nueva)